Brief and Opportunity
JADU® is the AR studio’s flagship fighting game; a multiplayer experience that brings battles into your own space, anywhere in the world.
Brief and Opportunity
JADU® is the AR studio’s flagship fighting game; a multiplayer experience that brings battles into your space, globally.
Brief and Opportunity
JADU® is the AR studio’s flagship fighting game; a multiplayer experience that brings battles into your own space, anywhere in the world.
Brief and Opportunity
JADU® is the AR studio’s flagship fighting game; a multiplayer experience that brings battles into your own space, anywhere in the world.
Role and Contribution
For a little over two years, I collaborated directly with the CEO, head of Cinematics, and Head of Design to shape the brand and product.
Role and Contribution
I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use.
Role and Contribution
For a little over two years, I collaborated directly with the CEO, head of Cinematics, and Head of Design to shape the brand and product.
Role and Contribution
For a little over two years, I collaborated directly with the CEO, head of Cinematics, and Head of Design to shape the brand and product.
HIGHLIGHT
Alongside the incredible design team, I designed a dynamic identity and visual system that added joy and delivered clarity for a new medium: multiplayer AR gaming.
HIGHLIGHT
Alongside the incredible design team, I designed an identity and visual system that added joy and delivered clarity for a new medium: multiplayer AR gaming.
HIGHLIGHT
Alongside the incredible team, I designed an identity and visual system that added joy and delivered clarity for a new medium: multiplayer AR gaming.
HIGHLIGHT
Alongside the incredible design team, I designed a dynamic identity and visual system that added joy and delivered clarity for a new medium: multiplayer AR gaming.
HIGHLIGHT
I co-designed JADU®’s character creator, bringing stunning real-time 3D previews to mobile and enabling trillions of unique character permutations.
HIGHLIGHT
I co-designed JADU®’s character creator, bringing stunning real-time 3D previews to mobile and enabling trillions of unique character permutations.
HIGHLIGHT
I co-designed JADU®’s character creator, bringing stunning real-time 3D previews to mobile and enabling trillions of unique character permutations.
HIGHLIGHT
I co-designed JADU®’s character creator, bringing stunning real-time 3D previews to mobile and enabling trillions of unique character permutations.
HIGHLIGHT
I contributed to core features that tied the experience for a player. The standouts include JADU®’s hero pages, leaderboards, profiles, achievements, and campaign mode.
HIGHLIGHT
I contributed to core features that tied the experience for a player. The standouts include JADU®’s hero pages, leaderboards, profiles, achievements, and campaign mode.
HIGHLIGHT
I contributed to core features that tied the experience for a player. The standouts include JADU®’s hero pages, leaderboards, profiles, achievements, and campaign mode.
HIGHLIGHT
I contributed to core features that tied the experience for a player. The standouts include JADU®’s hero pages, leaderboards, profiles, achievements, and campaign mode.
HIGHLIGHT
Leading up to public launch, I led the design and development of the website as well as promo and marketing materials.
HIGHLIGHT
Leading up to public launch, I led the design and development of the website as well as promo and marketing materials.
HIGHLIGHT
Leading up to public launch, I led the design and development of the website as well as promo and marketing materials.
HIGHLIGHT
Leading up to public launch, I led the design and development of the website as well as promo and marketing materials.
OUTCOME
JADU® topped the gaming charts at launch. It now has over 500,000 installs on iOS with a 4.7 star overall rating.
OUTCOME
JADU® topped the gaming charts at launch. It now has over 500,000 installs on iOS with a 4.7 star overall rating.
OUTCOME
JADU® topped the gaming charts at launch. It now has over 500,000 installs on iOS with a 4.7 star overall rating.
OUTCOME
JADU® topped the gaming charts at launch. It now has over 500,000 installs on iOS with a 4.7 star overall rating.
BRAND
BRAND
BRAND
BRAND
WEB
WEB
WEB
WEB
PRODUCT
PRODUCT
PRODUCT
PRODUCT
JADU® A genre defining AR game with 500K+ players across the world
JADU® A genre defining AR game with 500K+ players across the world
JADU® A genre defining AR game with 500K+ players across the world
0:00/1:34
0:00/1:34
0:00/1:34
0:00/1:34
0:00/1:34
AUDIO SUMMARY
TEAM
Asad J. Malik
Sabato Urciuoli
Gabriel Seabra
Ruben Frosali
& Many More
SCOPE
Visual Identity
User Experience
User Interface
Website(s)
Collateral