



Brief and Opportunity
EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.
Brief and Opportunity
EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.
Brief and Opportunity
EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.
Brief and Opportunity
EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.
Role and Contribution
Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.
Role and Contribution
Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.
Role and Contribution
Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.
Role and Contribution
Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.
HIGHLIGHT
I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.
HIGHLIGHT
I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.
HIGHLIGHT
I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.
HIGHLIGHT
I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.




HIGHLIGHT
Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.
HIGHLIGHT
Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.
HIGHLIGHT
Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.
HIGHLIGHT
Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.








HIGHLIGHT
For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.
HIGHLIGHT
For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.
HIGHLIGHT
For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.
HIGHLIGHT
For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.








HIGHLIGHT
Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.
HIGHLIGHT
Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.
HIGHLIGHT
Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.
HIGHLIGHT
Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.








OUTCOME
The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.
OUTCOME
The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.
OUTCOME
The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.
OUTCOME
The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.




BRAND
BRAND
BRAND
BRAND
WEB
WEB
WEB
WEB
EDN Anti-Plastic,
nature made clothing
EDN Anti-Plastic,
nature made clothing
EDN Anti-Plastic,
nature made clothing
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AUDIO SUMMARY
TEAM
Mac Boucher
Matt Domescek
& Many More
SCOPE
Website
E-Commerce
FE Development