Brief and Opportunity

EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.

Brief and Opportunity

EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.

Brief and Opportunity

EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.

Brief and Opportunity

EDN is a premium anti-plastic apparel company. Their mission is to bring in a healthy future by merging old-world techniques with new-world technologies.

Role and Contribution

Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.

Role and Contribution

Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.

Role and Contribution

Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.

Role and Contribution

Alongside the founding team, I designed and developed the entire e-commerce storefront and additional mini-sites for marketing and manifestos.

HIGHLIGHT

I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.

HIGHLIGHT

I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.

HIGHLIGHT

I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.

HIGHLIGHT

I helped extend and optimize the existing visual identity for web while meeting AAA accessibility standards.

HIGHLIGHT

Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.

HIGHLIGHT

Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.

HIGHLIGHT

Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.

HIGHLIGHT

Balancing conversion and feeling, I designed and developed the main storefront in close collaboration with the founders.

HIGHLIGHT

For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.

HIGHLIGHT

For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.

HIGHLIGHT

For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.

HIGHLIGHT

For special details, I helped create bespoke digital moments for product pages, newsletters, and traceability features.

HIGHLIGHT

Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.

HIGHLIGHT

Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.

HIGHLIGHT

Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.

HIGHLIGHT

Utilising interactions and smart nests, I designed dedicated mini-sites for the company’s research and mission that educate people based on their level of interest.

OUTCOME

The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.

OUTCOME

The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.

OUTCOME

The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.

OUTCOME

The work birthed EDN’s digital presence and reinforced its commitment to sustainable innovation while being easily scaleable for future product introductions.

BRAND

BRAND

BRAND

BRAND

WEB

WEB

WEB

WEB

EDN Anti-Plastic,
nature made clothing

EDN Anti-Plastic,
nature made clothing

EDN Anti-Plastic,
nature made clothing

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AUDIO SUMMARY

TEAM

Mac Boucher
Matt Domescek
& Many More

SCOPE

Website
E-Commerce
FE Development