Brief and Opportunity
Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.
Brief and Opportunity
Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.
Brief and Opportunity
Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming tech startups.
Brief and Opportunity
Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.
Role and Contribution
I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.
Role and Contribution
I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.
Role and Contribution
I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use.
Role and Contribution
I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.
HIGHLIGHT
Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.
HIGHLIGHT
Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused tech outlook.
HIGHLIGHT
Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused tech outlook.
HIGHLIGHT
Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.
HIGHLIGHT
Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.




HIGHLIGHT
Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.
HIGHLIGHT
Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.
HIGHLIGHT
Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.
HIGHLIGHT
Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.




HIGHLIGHT
Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.
HIGHLIGHT
Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.
HIGHLIGHT
Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.
HIGHLIGHT
Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.




HIGHLIGHT
Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.
HIGHLIGHT
Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.
HIGHLIGHT
Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.
HIGHLIGHT
Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.








HIGHLIGHT
Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.
OUTCOME
Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.
HIGHLIGHT
Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.
HIGHLIGHT
Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.
HIGHLIGHT
Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.




BRAND
BRAND
BRAND
BRAND
WEB
WEB
WEB
WEB
Sarmayacar Founding identity for Pakistan’s leading VC Firm
Sarmayacar Founding identity for Pakistan’s leading VC Firm
Sarmayacar Founding identity for Pakistan’s leading VC Firm
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AUDIO SUMMARY
TEAM
Rabeel Warraich
Bernhard Klemen
Sameer Shafi
& Many More
Rabeel W.
Bernhard K.
Sameer S.
& Many More
SCOPE
Visual Identity
Website
Pitch Decks
Collateral