Brief and Opportunity

Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.

Brief and Opportunity

Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.

Brief and Opportunity

Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming tech startups.

Brief and Opportunity

Sarmayacar is Pakistan’s leading venture capital firm that backs daring entrepreneurs building market-transforming technology startups in Pakistan.

Role and Contribution

I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.

Role and Contribution

I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.

Role and Contribution

I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use.

Role and Contribution

I worked as the founding designer working directly with the Founder and CEO, creating an award-winning visual system that is still in use today.

HIGHLIGHT

Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.

HIGHLIGHT

Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused tech outlook.

HIGHLIGHT

Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused tech outlook.

HIGHLIGHT

Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.

HIGHLIGHT

Together with the founding team, we built a visual system that brought clarity and trust. The identity drew from national roots while signalling a future-focused technology outlook.

HIGHLIGHT

Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.

HIGHLIGHT

Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.

HIGHLIGHT

Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.

HIGHLIGHT

Sarmayacar’s website was designed and structured to communicate credibility and simplify complex information to angels and startup alike.

HIGHLIGHT

Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.

HIGHLIGHT

Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.

HIGHLIGHT

Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.

HIGHLIGHT

Translated financial models into simple, compelling visual stories. Decks balanced detail and clarity, enabling investors to quickly grasp Sarmayacar’s vision.

HIGHLIGHT

Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.

HIGHLIGHT

Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.

HIGHLIGHT

Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.

HIGHLIGHT

Extended the identity into physical touchpoints — from workspaces to conferences, ensuring the brand showed up consistently wherever it was represented.

HIGHLIGHT

Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.

OUTCOME

Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.

HIGHLIGHT

Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.

HIGHLIGHT

Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.

HIGHLIGHT

Sarmayacar is now Pakistan’s leading VC firm in the tech sector, with its founder featured as a shark on Shark Tank. Coverage includes Bloomberg and Deutsche Welle.

BRAND

BRAND

BRAND

BRAND

WEB

WEB

WEB

WEB

Sarmayacar Founding identity for Pakistan’s leading VC Firm

Sarmayacar Founding identity for Pakistan’s leading VC Firm

Sarmayacar Founding identity for Pakistan’s leading VC Firm

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AUDIO SUMMARY

TEAM

Rabeel Warraich
Bernhard Klemen
Sameer Shafi
& Many More

Rabeel W.
Bernhard K.
Sameer S.
& Many More

SCOPE

Visual Identity
Website
Pitch Decks
Collateral